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The word “aging” evokes a wide range of associations. Some people perceive it as surface-level changes like wrinkles or loss of muscle tone. For others, it may signal mild memory loss or other shifts in mental health. The truth is that scientifically, all of these things are signs of aging, but its true definition runs much deeper.
According to the World Health Organization, aging is really the “accumulation of a wide variety of molecular and cellular damage over time,” which can lead to a “gradual decrease in physical and mental capacity, a growing risk of disease and ultimately death.”
The aging process really starts deep inside your cells, and with NAD+ (nicotinamide adenine dinucleotide).
Massudi et al., 2012; Janssens et al., 2022 | Based on analysis of human skin and muscle tissue.
NAD+ is vital to life as you know it. Without it, cells die.
NAD+ is required by the 37.2 trillion cells in your
body to produce the energy they need to function properly and is also used to repair and recover from cellular damage.
As you age, your “pool” of NAD+ can be depleted in the face of everyday stressors. NAD+ declines by up to 65% between your early thirties and age 70.
During this timespan, you may be in good health on the surface,
but as less NAD+ is available, your cells become increasingly at risk
of being compromised.
When there isn’t enough NAD+ to meet the needs of your cells,
the signs of aging begin to develop on a deep cellular level.
And looming behind them could be more health concerns.
But this isn’t set in stone.
Tru Niagen was created to help you reenergize your 37.2 trillion cells so they can maintain optimal function for longer, and so you can live a healthy life as you get older.
Niagen®, its key active supernutrient, is clinically proven to boost NAD+ levels by as much as 50% over the course of about four weeks,* and to keep them boosted with continual and consistent supplementation.
Backed by a scientific advisory board boasting two Nobel Prize winners and other luminaries across a range of medical disciplines, 200+ published scientific studies, and over 30 patents, Tru Niagen is at the forefront of scientific innovation around healthy aging. When you take it every day, you’re replenishing what’s been lost to time and ongoing metabolic stress.
Support your 37.2 trillion cells in all that they do so you can live healthier for longer.
Our most popular offering, Tru Niagen 300mg provides 300mg of Niagen to boost NAD+ in one convenient capsule. We recommend taking 1-3 capsules daily, and offer a 30-, 90-, and 180-day supply to meet your needs.*
Get daily nourishment for your immune system (from vitamin D, C, and zinc) + daily energy support for your 37.2 trillion cells from our patented flagship supernutrient Niagen.*
Get the ultimate NAD+ boost along with powerful support for your immune health and overall vitality by taking both products daily.*
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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
**Based on top-selling (per revenue) Amazon supplements claiming "patented."
Professor of Structural Biology, Stanford University School of Medicine
Nobel Prize Winner, Chemistry
Emeritus Director & Professor MRC Mitochondrial Biology Unit, Cambridge
Nobel Prize Winner, Chemistry
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